marketing digital
Guest Post

Marketing: How to build a Successful Career in 2021

October 20, 2020
Digital marketing is exploding. 

Google made over 100 billion in the year 2019 through ads. 

Facebook has generated over 40 billion in the year 2019 through ads. 

digital marketing

Question for you – How many years have you been in digital marketing? 

If you’re just starting off leave a comment below with zero and want to start a career. 

If you have been doing this for a while, leave a comment below with one year, two years, three years, 4 years whatever the number is. 

I’m curious because the tips I’m giving today in this post, it should help you out if you’re just starting your career in digital marketing or even if you’re already a few years in digital marketing. 

1st Tip

So here’s what the first thing I want you to do is, I want you to start your own website or blog now. 

This is the first step. You need to go out there, create a WordPress blog, Wix blog, Weebly blog, blog, or any type of site, I prefer WordPress, but you need to start a site. 

If it’s e-commerce related, start a Shopify site that is best for e-commerce sites. The best way to learn marketing is to start your own website and promote it. 

2nd Tip

Step two, find all the competitors you have in your niche, if you don’t know what they are, you already created a website, and it should be a site that you’re passionate about or which dominate, the industry that you’re in. 

If you don’t know any competitors, take those keywords which you want to rank, whatever industry you’re in, like astrology, digital marketing, Blogging, Online earning, social media, Google from you’ll find URLs. 

Pop them into a tool called UberSuggest or Ahrefs. Then these tools show you all the URLs that are ranking for these keywords you’re going after. 

This will show you how much traffic your competition site is getting per month. 

It’ll also show you the top pages and posts that your competition is getting traffic from, and it shows you all the keywords that are driving traffic to your competition. 

Now that you’ve seen this, the next thing you need to do is click on the top pages report option on Ubersuggest. 

The top pages report will show you all the top pages and posts for all your competitors, how many visitors are getting to each of those pages and posts, how many social shares do they have on that article, how many backlinks do they have and we need to create? 

3rd Tip

And here’s what I want you to do next now that you have this data and use this data to find the best topic to write on your website. 

Go look at those top pages and posts, figure out which keyword terms are driving the traffic, have high volume, high cost per click (CPC ), and low search difficulty in ubersuggest and Ahrefs, because these are the ones that are the easiest to go rank on Google, and have the most valuable traffic which converts into sell and profit. 

4th Tip

Go look at those pages, then write a better version of that page which includes more words, and more information about that topic. Don’t just create something that’s similar, one-up them, create something more detail and helpful. 

Have better images, better videos, better gif, better infographics, whatever it may be, go above and beyond. 

I used to custom graphics, images, and self-made video for my youtube channel And pay people from Fiverr to create that’s graphics, images, and infographics so I could pop them into my blog posts and pages that way I could have myself, my content, my articles stand out from the competition and get top ranking on Google 1st page. 

5th Tip

When you’ve done that, then the next step for you is to promote your content on various platforms and on various websites. 

So you want to take all the people that linked to your competitors, you’ve seen that from UberSuggest or from Ahrefs, it shows you a laundry list of all the people that linked to your competitor’s sites, what you want to do is reach out to all those people or sites and be like, and send an email hey John, I noticed you linked to XYZ article, I have a similar one that just came out, but mine covered one, two and three that theirs didn’t, cheers, aniket. 

Sending those simple email to hundreds of peoples, I’m not talking about 100 peoples, I’m saying hundreds, two hundred, three hundred, four hundred, five hundred you’ll notice that some of those people start linking back to you, boost your search traffic, and you’re also going to enjoy referral traffic from there sites. 

6th Tip

Referral traffic is huge. The other beautiful part about UberSuggest and ahrefs is it shows you all the popular articles based on social shares. 

So I want you to go to Twitter, And Facebook search, type in that URL of your competition, and it’ll show you all the people who share that content on Twitter and Facebook. 

Hit them all up on emails, ask them. Hey John I noticed you shared XYZ article from author AB and C, I have a similar one that just came out but mine covers one, two, three, and more topics. 

If you like it, feel free and share it, cheers, aniket. XYZ, let me know if I can do anything for you now or in the future. Sending those simple articles and those simple emails out, or more so messages, you’ll get more social shares. 

You did that with links, you’re now doing that with emails, you’re going to get more traffic and more audience, you’ll start getting results. 

7th Tip

The next thing I want you to do is to start collecting emails through your landing page or through the home page or push notifications. It’s not just about getting people to your site, it’s about building a brand of your website which is the most important thing in SEO in modern times. 

You can’t build a brand without collecting emails. You can use free tools like Hello Bar, limits sliders, pop-ups, I do that on ( 10 Best Web Hosting Services In India ), it’s a great way to collect more email addresses, so then when you get people to come back to your site. You’ll start building a brand of your site. 

As the XE of Google once said, brands are the solution and google trust brand names more than the most linking pages. He was talking about figuring out what site to rank at the top of Google, and also combating things like fake news provided by black hat SEO. 

For that reason, you want to build a brand around your site. And they say when you get people back to your site seven, eight times, you’re much more likely to build a brand. 

The next thing I want you to do is to install a great and free tool called Subscribers (a smarter push notifications tool ). This leverages push notification. 

If you’ve ever used push notification leave a comment below with yes, if you haven’t, leave a comment below with no and tell me according to use which push notification tool you use. 

Just curious. What Subscribers tool allows you to do is have people subscribe to your site with just one click, and that way you can just keep getting them back to your site through the browser notifications, has amazing results, especially when you combine that with the email you have the ability to create your own tariff whenever you want.

Last Tip

The last thing I want you to do is starting selling something, whether it’s a physical product, a service, doesn’t matter, you can do lead generation, you can sell products through affiliate marketing, or create a self-made product, I just want you to sell something because when you learn to sell and copywriting, you’re learning the full suite of marketing. It’s not just about driving traffic, you need to convert those visitors into customers, lead, and sells. 

Bonus Tip

And if you want a bonus tip from me, this is all you guys who are overachievers, run an AB test on your web page and marketing tactics. There’s a lot of solutions out there like Crazy Egg that allows you to do this, but you can run an AB test to maximize your conversion rate, leads, and to increase your email list. 

Once you’ve done that, you’ll jump-start your career in digital marketing.

Hey everyone, I’m Aniket Rokade. Thankyou for reading it and Thankyou to for giving me this opportunity. You can find out more related articles here .

If you need help with your marketing needs, check out my ad agency, Aniket Rokade Digital. If you do have any questions then leave it in comment section and I’ll try to answer it soon.

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